Chances are that you've seen ads for similar zombie-themed strategy games if you often play mobile games. Netizens summarize its advertising content model as 'One popular variant will typically show the player managing to solve a puzzle or problem a few times (mostly easy ones) before messing up and having a circle with the word 'FAIL' appear'.Īnother representative example is Puzzles & Survival.

When players see the ads somewhere or browse screenshots on the App Store and Google Play, they don't have a clue that it's a match-three game in fact. But actually, its gameplay type is match-three, close to Candy Crush. Its ad creatives show plots like solving a puzzle by moving a key or decorating a room with furniture and wallpaper. Homescapes is notorious for promoting the game with misleading ads. The ads appear as long as you're connected to Wi-Fi or mobile data.ġ.1 Homescapes First, one of the famous examples is Homescapes. Today not only mobile games but also Youtube or some social platforms like Facebook or Twitter, are usually plagued with advertisements for mobile games. I guess you've already seen many examples of fake mobile game ads when surfing the Internet. What is annoying is that some others don't show the real gameplay in the game, which are the annoying fake mobile game ads.

Typically mobile game ads will show the most exciting features of the game and the gameplay, but not every ad, only the decent ones. Fake mobile game ads are not uncommon today

Game like the homescapes ad